Once upon a time, there was a massively popular tv show that centred around a writer for a magazine. She had an endless assortment of […]
Your blog or website copy is your number one salesperson. You can have the flashiest looking website in the world, but if the content is dull and boring, plagued by spelling mistakes or is unreadable, you risk losing a sale or client in a matter of seconds. Unless you have a unique proposition that they can’t get elsewhere, they will move on to the next business in the search ranking.